However, the school was not affiliated with any of those employers, and did not tailor its curriculum to the requirements of those fields. The FTC claims that the ads used by the University of Phoenix featuring these employers could give potential students the impression that the school had connections with these employers, or tailored its education to make its students specifically attractive to those companies. In the ads, a Phoenix student is seen driving past parking spots in a university parking lot that are marked with the logos of these companies. The ads ran from 2012 to 2014, and were part of the University’s “Let’s Get to Work” marketing campaign. The university may also have misrepresented its relationships with employers including Adobe, Avis, MGM, Newell Rubbermaid, and Sodexo. The university allegedly used misleading advertising campaigns that falsely gave potential students the impression that the school had partnered with companies including AT&T, Microsoft, Yahoo!, Twitter, and the American Red Cross in order to provide students with employment opportunities after graduation, according to the Federal Trade Commission’s case against the University of Phoenix. ![]() ![]() University of Phoenix Employment Promises At the time the largest settlement obtained from a lawsuit against a for-profit university, it resolved claims made by the FTC that the university had engaged in deceptive advertising strategies and made false claims about post-graduation job opportunities for students. In late 2019, the University of Phoenix was hit with a record-breaking $191 million lawsuit settlement by the U.S.
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